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Mizuno at PFW SS27

Brand Experience

Paris

2026

For Paris Fashion Week SS27, Mizuno Sportstyle wanted to create more than a traditional showroom. The ambition was to build a cohesive brand experience connecting product, design and culture across multiple touchpoints, from the collection presentation to a rooftop event bringing together its creative community.

WRKS developed a complete creative direction, translating it into spaces, objects and experiences. From bespoke showroom furniture and a limited-edition incense holder inspired by the Wave Prophecy One to printed collateral and a rooftop event, we oversaw design, production and installation. Featuring DJ sets by This Is Too Late and Jaxx TMS, a live performance by Freddie Gibbs and an intimate session by Space Tak, the event extended Mizuno's cultural universe beyond the showroom, connecting every touchpoint through one consistent creative vision.

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Agency scope:

Design, production & installation.
Curated events & collaboration.
Content creation.

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